Barolo and barbaresco world opening

Barolo and Barbaresco World Opening 2025: Impressions and Ongoing Infatuation


As a born and bred Californian, I came to the wines of Italy’s Piedmont region somewhat late in my wine journey. Though I’d had opportunities to taste wines from the area now and then along the way, it wasn’t until 2022 that I got a chance to take a deeper dive into Barolo and Barbaresco with a look at the wines from 2018 and 2019 when the annual “Barolo and Barbaresco World Opening” took place in Los Angeles. When offered another opportunity to dive into the 2020 and 2021 vintages at “BBWO” in Austin this year, I dove in without a moment of hesitation.

Attendees included wine trade members as well as journalists, and with roughly 150 producers from Barolo and Barbaresco offering multiple young Nebbiolo wines, only the most intrepid tasters could come close to taking full advantage of the event.



It was a real exercise in focus. I tasted (and spat) in an unbroken streak from ten in the morning until two-thirty in the afternoon, working through as many of the wines as possible. Thank goodness for the relatively soft character of the wines from the 2020 vintage, which probably kept me from tapping ou


From 2020 the Consortium for the Protection of Barolo Barbaresco Alba Langhe and Dogliani organizes the Barolo & Barbaresco World Opening- BBWO, the most important foreign event  to present the new vintages with more than 200 Barolo and Barbaresco producers to the trade and consumer.

The first two editions, organized respectively in New York in
2020
and in Los Angeles in
2022
, have had considerable success with the public with more than 800 admissions for both events.

The third was organized in China, in
autumn 2023
:

Vinitaly China


Roadshow
,
Interwine
,
ProWein Shanghai.



BBWO2024
comes back in
New York

March 2024.


BBWO2025 includes a Roadshow of Academies at the beginning of
February 2025
that will touch the cities in Texas, Arizona and Colorado. The Grand Tasting will be on
March 25th
in
Austin.


Next editions: 2026 in Canada, 2027 in United States.

Go to the website >








Past editions

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“Barolo & Barbaresco World Opening” roadshow in Southwest USA



The new chapter of “Barolo & Barbaresco World Opening (BBWO)” 2025, one of the most important Italian wine events in the world, promoted by the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani, will present its 4th edition, on a new traveling format. In addition to the Grand Tasting at The Branch Park Pavilion in Austin, Texas, on March 25th, including more than 160 producers who will present the latest vintages of Barolo 2021 and Barbaresco 2022 to industry professionals and wine lovers, the Barolo & Barbaresco Academy will offer training classes in six cities in the United States, for the first time in three Southwestern states. The six cities are: Dallas (February 3rd), Houston (February 4th), Austin (February 5th) and San Antonio (February 6th) in Texas, Phoenix in Arizona (February 10th), and Denver in Colorado (February 12th).


To conquer the Southwest of the United States, which, according to ISTAT data analyzed by WineNews, has been confirmed the number one market for Italian wine,
since values are growing +7.8% to 1.25 billion euros in the first 8 months of 2024. These numbers demonstrate the


The Barolo Barbaresco World Opening - 400+ Wine Tasting!!




Wine lovers rejoice! Relish and indulge in Italy’s most sought-after wines at The Barolo Barbaresco World Opening (BBWO), where 150+ producers will be on-site to share their passionate creations with you - not to mention an array of exceptional fare - under one palatial roof.


Join us in

Austin

at

Branch Park Pavilion

and prepare to experience the world’s largest Barolo & Barbaresco wine tasting, exploring 400+ iconic Italian sips while indulging in Vestals Catering culinary delights for an unique Barolo & Barbeque feast like you have never seen before.



Your Ticket Includes:




Admission to The World's largest Barolo & Barbaresco Wine Tasting on Tuesday, March 25th, 2025

Evening of prestigious Tastings of 400+ Italian Barolo and Barbaresco Wines From Producers Such As G.D. Vajra, Marchesi di Barolo, Produttori del Barbaresco, and more.

A Flavor-packed evening including luxurious pairings of Barolo & Barbeque, where Langhe meets Texas in the road to the authentic taste

Chance to Meet the Winemakers & Learn About Their Wines

Proceeds from Ticket Sales benefit the Wine & Food Fou